Will it Blend: An Example of Search Ads, Banner Ads, Viral Marketing, and Lead Generation

Introduction

Will it Blend is a viral marketing campaign by Blendtec, where founder Tom Dickson blended various objects to showcase the power of their blenders. This campaign serves as a prime example of how incorporating search ads, banner ads, viral marketing, and lead generation can lead to exceptional brand visibility and customer engagement.

Will it Blend as an Example of Search Ads

Utilizing search ads, Blendtec strategically placed ads related to blending and kitchen appliances to attract users searching for similar content. By optimizing keywords like “blender,” “Will it Blend,” and specific object names, they ensured their videos appeared at the top of search engine results, driving immense traffic to their website.

Will it Blend as an Example of Banner Ads

Banner ads played a crucial role in the success of the Will it Blend campaign. Blendtec creatively designed eye-catching banners featuring blended objects and placed them on various websites frequented by their target audience. This visual appeal helped in capturing the viewers’ attention, leading to increased clicks and website visits.

Will it Blend as an Example of Viral Marketing

The Will it Blend campaign exemplifies the power of viral marketing through its entertaining and shareable content. The absurdity of blending unconventional items like iPhones and golf balls captivated audiences, encouraging them to share the videos across social media platforms. This organic engagement drove significant brand awareness and customer acquisition for Blendtec.

Will it Blend as an Example of Lead Generation

Integrating lead generation strategies into the campaign, Blendtec collected user information through website sign-ups and newsletter subscriptions. By offering exclusive content and promotions, they converted viewers into leads, nurturing them into loyal customers over time. This personalized approach enhanced customer retention and loyalty.

Additional Questions:

1. How did Blendtec leverage influencers in the Will it Blend campaign?

Blendtec collaborated with online influencers and celebrities to feature in their blending videos, amplifying the campaign’s reach and credibility. These influencers shared the videos with their followers, amplifying the viral effect and generating a broader audience base for Blendtec.

2. What role did social media play in the success of Will it Blend?

Social media played a pivotal role in the viral spread of Will it Blend videos. Viewers shared the videos on platforms like Facebook, Twitter, and YouTube, exponentially increasing brand visibility and engagement. The interactive nature of social media allowed Blendtec to connect with their audience on a personal level, fostering a sense of community around the brand.

3. What lessons can other marketers learn from the Will it Blend campaign?

Marketers can glean several key takeaways from the Will it Blend campaign, such as the importance of creating shareable, engaging content, leveraging humor and creativity to stand out, and incorporating various marketing channels for a holistic approach. Additionally, the campaign underscores the significance of connecting with the audience authentically to build lasting relationships and drive brand loyalty.

Outbound Resource Links:

– The Power of Viral Marketing
– Lead Generation Strategies
– PPC for Lead Generation Marketing materials for an alarm businessMarketing plan for restaurant business pdfContent marketing and business development bank of canadaAverage cost of marketing for a small businessB2b how to generate predictable leads